idrawhouses

Text by Experimental Jetset - Poster by Experimental Jetset, from,Neutral, a graduation project from 2005, Kai Bernau KABK, that was both a neutral typeface, and a statement about neutrality.

Thinking about the idea of introducing a new sans serif typeface, we suddenly remembered a quote about Stanley Kubrick, a quote that has been posted on a lot of (typo)graphic forums. It’s a quote pulled from an article in The Guardian, describing Kubrick’s obsession with the typeface Futura: “It was Stanley’s favourite typeface. It’s sans serif. He liked Helvetica and Univers too. Clean and elegant”